Allow me to introduce Ise Kadoya's Highland Ale, a sort-of strong Scotch Ale that boasts 40 IBU and 7 percent alcohol. This seasonal, brewed by Masaya Sakakibara (part of the brewing/buying team), offers a sweet punch with caramel malts, backed up by a bitter finish via magnum hops. Although I'd say this ale veers on the sweeter side of the pallet, it's a pleasant and powerful drink.
Brewer Sakakibara was most recently behind last year's Rye Zen. His newest offering is a much bolder choice that is among the taps at his weekends-only craft beer bar near Ise Station. That bar, called Twelve, is open Saturdays and occasionally Fridays. Follow him on Twitter for info on his bar. Feel free to contact me for directions or other info on beer in Ise.
Read about the Highland Ale (in Japanese) at Ise Kadoya's website here.
When I picked up the bottle today (900 yen) the staff reminded me of Biyagura's half-price beer days, which seem to fall twice a month on weekdays. The next one is February 28th. Check their homepage for updates each month, and you might catch a nice deal if you happen to be in town.
(I also picked up the newest Japan Beer Times, half of which I've already read online but it's so nice to have a print edition.)
Further, they always offer a two-hour all-you-can-drink for less than 2,000 yen on the regular menu.
Has anyone tried the Highland Ale out at the beer bars?
Enjoy!
Showing posts with label Biyagura. Show all posts
Showing posts with label Biyagura. Show all posts
Friday, February 24, 2012
Monday, January 23, 2012
Ise Kadoya presents: the Nut's Brown Porter and the American Amber Ale
It's January in Japan, and the chocolate islands have sprung up at shopping malls, setting off a two-month love roller coaster that begins on Valentine's Day. On February 14th, ladies are supposed to give the guys they have eyes on some chocolate, and in a Japan-created twist, men are to reciprocate a month later on "White Day" (if they feel the love).
Not to be left out of the fun, many brewers large and small come out with chocolate beers around this time of year. Last year, Ise Kadoya released its seasonal Nut's Brown Porter, a sweet but not over-the-top offering meant to be paired with chocolate rather than be a replacement for it.
Well, it's time get get Nut's (sic) again!
First of all, the Nut's Brown Porter is meant to be a special treat, coming in at 1,000 yen instead of the usual 900 yen for Ise Kadoya 500ml bottles. That extra 100 yen, perhaps, goes toward the packaging, which makes the beer a ready-made gift for beer-loving man-friends.
After the unwrapping (tip for guys: re-use the red ribbon on White Day!), the beer pours a deep amber with little to no head. First taste: It's sweet. Probably because I just finished a much more bitter beverage. Deeper into the tasting I started to enjoy it more, remembering what I liked last year. Sure, it's a bit sweet compared to my usual top choices, but it's a pretty decent sweet.
I don't have any chocolate in the house to test out the pairing capabilities, but to be honest, this beer is sweet enough as it is. Give it a try, I advise, at your neighborhood craft bar.
And now on to the bitter beer that made the Nut's Brown seem so darn sweet: Ise Kadoya's American Amber Ale. I believe this to be the first time I've tried this seasonal, which I haven't seen bottled since I've been paying attention. A search online shows a few reviews from a couple years back but nothing recent. Although there's a nice balance, hops dominate, bringing something akin to a darker pale ale back in Oregon. This beer was nice, especially as it warmed up and let out its flavor. I'll definitely aim to try it again. Maybe I can drop some hints to my special person ahead of Valentine's Day: Skip the Nut's Brown Porter, and aim for hops.
Not to be left out of the fun, many brewers large and small come out with chocolate beers around this time of year. Last year, Ise Kadoya released its seasonal Nut's Brown Porter, a sweet but not over-the-top offering meant to be paired with chocolate rather than be a replacement for it.
Well, it's time get get Nut's (sic) again!
First of all, the Nut's Brown Porter is meant to be a special treat, coming in at 1,000 yen instead of the usual 900 yen for Ise Kadoya 500ml bottles. That extra 100 yen, perhaps, goes toward the packaging, which makes the beer a ready-made gift for beer-loving man-friends.
After the unwrapping (tip for guys: re-use the red ribbon on White Day!), the beer pours a deep amber with little to no head. First taste: It's sweet. Probably because I just finished a much more bitter beverage. Deeper into the tasting I started to enjoy it more, remembering what I liked last year. Sure, it's a bit sweet compared to my usual top choices, but it's a pretty decent sweet.
I don't have any chocolate in the house to test out the pairing capabilities, but to be honest, this beer is sweet enough as it is. Give it a try, I advise, at your neighborhood craft bar.
And now on to the bitter beer that made the Nut's Brown seem so darn sweet: Ise Kadoya's American Amber Ale. I believe this to be the first time I've tried this seasonal, which I haven't seen bottled since I've been paying attention. A search online shows a few reviews from a couple years back but nothing recent. Although there's a nice balance, hops dominate, bringing something akin to a darker pale ale back in Oregon. This beer was nice, especially as it warmed up and let out its flavor. I'll definitely aim to try it again. Maybe I can drop some hints to my special person ahead of Valentine's Day: Skip the Nut's Brown Porter, and aim for hops.
Tuesday, January 18, 2011
With the new year comes a new drive for craft
Since I've been home (home meaning Japan) from my trip to Oregon, I've had a few chances to try craft beer, and except for a New Year's Eve marathon that went from Caldera to Asahi to hangover, I have avoided standard beers and instead looked for ways to branch out.
I have not been disappointed. My girlfriend's father, aware that I am a beer fan, stocked the fridge at their house ahead of my visit on New Year's day. It was a thoughtful effort, which included a nice variety, but craft beer was not represented.. I of course graciously accepted what was served, but the conversation inevitably led to what kind of beer I really like. I also shared a Caldera IPA which I had brought from Oregon. They liked it, despite its bitterness blowing everything else on the table out of the prefecture.
For my return visit on the second, the daughters of the family had been instructed to obtain some Yona Yona Ale. To add to this, I brought along a few bottles of Ise Kadoya as well. It was nice to pour everyone a sampling and decide which ones we liked best. Ise Kadoya's Pale and Brown proved popular. The seasonals were a bit too festive for my taste, but among them were a decent Blonde Ale and a just-barely-too-sweet Yuzu Ale.
On a following weekend trip to Nagoya, I popped in to a liquor shop in Sakae which sells Kinshachi Beer and picked up a few offerings. I liked the IPA but ended up giving the others away without trying them (there will be a next time). On the Nagoya trip, I also visited Keg for the first time. It was easy to find thanks to the Beer in Japan app, and I was pleased to start my session with a Shiga Kogen IPA. I had a few more offerings, all that I had not tried before, and enjoyed them all. My only regret was that I couldn't stay longer (there will, of course, be a next time).
More recently, a friend and I hit up Ise Kadoya's Biyagura for a 2-hour nomihoudai (available on the regular menu at under 2,000 yen). There were three seasonals on tap, including the aforementioned Blonde Ale, a "Nut's Brown Porter" (sic) and a ginger flavored beer. The Blonde is nice and I quite enjoyed the Nut's Brown, but the ginger was best kept in sampler size. Of course, after two hours, we were decently drunk and quite satisfied. The brown and pale are always there for you when last order comes around.
In all, I have mostly avoided the standard beers while trying a wider variety of craft than I had normally availed myself too. I hope I can keep it up. Perhaps it's time to branch out to a web order from Ezo?
(I'll add some pictures to this post later)
I have not been disappointed. My girlfriend's father, aware that I am a beer fan, stocked the fridge at their house ahead of my visit on New Year's day. It was a thoughtful effort, which included a nice variety, but craft beer was not represented.. I of course graciously accepted what was served, but the conversation inevitably led to what kind of beer I really like. I also shared a Caldera IPA which I had brought from Oregon. They liked it, despite its bitterness blowing everything else on the table out of the prefecture.
For my return visit on the second, the daughters of the family had been instructed to obtain some Yona Yona Ale. To add to this, I brought along a few bottles of Ise Kadoya as well. It was nice to pour everyone a sampling and decide which ones we liked best. Ise Kadoya's Pale and Brown proved popular. The seasonals were a bit too festive for my taste, but among them were a decent Blonde Ale and a just-barely-too-sweet Yuzu Ale.
On a following weekend trip to Nagoya, I popped in to a liquor shop in Sakae which sells Kinshachi Beer and picked up a few offerings. I liked the IPA but ended up giving the others away without trying them (there will be a next time). On the Nagoya trip, I also visited Keg for the first time. It was easy to find thanks to the Beer in Japan app, and I was pleased to start my session with a Shiga Kogen IPA. I had a few more offerings, all that I had not tried before, and enjoyed them all. My only regret was that I couldn't stay longer (there will, of course, be a next time).
More recently, a friend and I hit up Ise Kadoya's Biyagura for a 2-hour nomihoudai (available on the regular menu at under 2,000 yen). There were three seasonals on tap, including the aforementioned Blonde Ale, a "Nut's Brown Porter" (sic) and a ginger flavored beer. The Blonde is nice and I quite enjoyed the Nut's Brown, but the ginger was best kept in sampler size. Of course, after two hours, we were decently drunk and quite satisfied. The brown and pale are always there for you when last order comes around.
In all, I have mostly avoided the standard beers while trying a wider variety of craft than I had normally availed myself too. I hope I can keep it up. Perhaps it's time to branch out to a web order from Ezo?
(I'll add some pictures to this post later)
Sunday, January 2, 2011
Heady travels in the land of beer
During my two weeks in Oregon, I had but one (maybe more like one-half) can of Weasel Piss, the nickname my brother Phil and I use for mainline beer. In this case, it was a Pabst Blue Ribbon, partially consumed and then slapped from by hands by a smoking bartender as I (drunkenly and illegally) tried to carry it from a Pendleton bar to the sidewalk (oops).
(Disclaimer: I've been living in Japan for 3.5 years, and open container rules don't operate ... guess I was a bit rusty? Also you can drink in a car as long as you aren't driving that day, in which case it's zero tolerance.)
Our choice to go to that bar in the first place was indeed a mistake, as we had already consumed plenty of booze from the Prodigal Son Brewery and Pub a few blocks east (this was a amid a series of mistakes that make up a larger story to be told at a later time).
But the bad decisions made on that night are overshadowed, perhaps, by the overall walk away from mainstream beer into an exclusive craft beer diet (I also did not drink an ounce of soda/pop on the trip ... a first for me).
Where better than Portland, Oregon, and a couple other Oregon towns, to stay on a The Path of good beer. On my first day in Portland, Phil and his fiancee and I went to the Hopworks Urban Brewery for a delicious pizza a couple of pints. My first choice was my first craft crush: IPA. Among the three of us, we sampled about five different offerings from HUB, and all were very nice.
HUB's claim to fame, besides the good beer they produce, is that it is an organic and sustainable operation, concepts that fit in perfectly in Portland. The place was busy on an early-vacation-period weeknight, with a 30 minute wait for tables in the dining room. Over in the bar, though, you can seat yourself if you find a table. Phil's fiancee, Julia, managed to score a table after a successful bout of hovering near a guy who looked to be almost done (he had two growler's full of delicious-looking beer).
We tapped in to the growler scene ourselves down Interstate 84 in Pendleton. My mother recently moved from 10 minutes out of town to a loft overlooking downtown. Imagine a loft, then think bigger. The cascading space features high ceilings with vents snaking across them, gaping windows looking out on a snow-covered main street, and a loft-within-the-loft to break up the vast real estate spanning from the kitchen to the eastern wall.
And to top off the beautiful surroundings, the apartment sits a few minutes away from the freshly opened (well, fresh as in it opened in 2010) Prodigal Son Brewery and Pub, at present Pendleton's only craft brewery (bar chat revealed rumors of a possible brewery in the works, though noting is official). The large seating area, though rarely full when we visited, has a very homey ambiance, and we felt very comfortable sitting down on chairs and couches around what we might call a coffee table if it wasn't in a brewpub.
In all we made three visits here, plus one growler fill for the road (the road back to the apartment, not the one back to Portland -- I haven't totally forgotten Oregon liquor laws).
I had a short fling with their IPA, boldly declaring it my favorite IPA of the trip so far, though this was later retracted when I met a Stone Ruination IPA at a bottle shop in Portland.
Prodigal Son is picking up steam as their beers are making the trip to Portland-area tap houses and getting noticed in the amid the crowded craft scene in Oregon.
My eventual favorite of the bunch, the Bruce/Lee Porter, was recently honored with the "Satori Award" for 2010 on an Oregon beer blog.
The next stop on my beer journey was Corvallis, where I attended Oregon State University and where my dad and stepmother live. Corvallis now boasts two local brewpubs (in addition to a pair of northwest chain McMenamins locations). For a late lunch one day, I headed to the only one I hadn't been to: Flat Tail Brewing.
Here, I went directly for the tasting tray, which featured eight beers (seven by Flat Tail and one guest beer from Ninkasi of Eugune). I found the line-up very enjoyable, and ended up picking the Amber as my favorite owing to its wonderful balance.
One brewpub per town was not the end of my craft beer experience in Oregon. Even trips to the supermarket feature a wide selection of craft beer (convenience stores, too, stock a few varieties beyond Bud Light).
For an even larger selection, I made two trips to Belmont Station, a bottle shop with a tap room attached. Being a Japan beer blogger, I inquired about what Japanese beer they had available or have had in the past. No sign or memory of Ise Kadoya, though I believe it's available in another shop in town. Also nothing from Baird, though they guy at the register said they used to have it. He said it didn't sell very well. This was a little surprising, so I asked if he had any idea why. He did not. My guess could be that if people are looking for a beer from Japan, they want something that screams "JAPAN" - and perhaps the Western name isn't Japanesey enough. Or something. I could be way off. For whatever reason, only a small selection of Hitachino Nest shares space with Asashi Super Dry in the Japan section of the "other" category in the world beer area.
Now, it's back to a rotation of Yona Yona, Ise Kadoya, and whatever else I can get my hands on without dropping too much cash.
Today, it shall be exactly that at a sukiyaki dinner. We got six Yona Yonas and a host of Ise Kadoya options, ranging from the standard pale and brown ales to a seasonal maple cinnamon offering.
I'll return later with a post looking ahead to the new year, which may reveal a bold New Year's resolution that will probably be impossible to keep. Cheers!
(Disclaimer: I've been living in Japan for 3.5 years, and open container rules don't operate ... guess I was a bit rusty? Also you can drink in a car as long as you aren't driving that day, in which case it's zero tolerance.)
Our choice to go to that bar in the first place was indeed a mistake, as we had already consumed plenty of booze from the Prodigal Son Brewery and Pub a few blocks east (this was a amid a series of mistakes that make up a larger story to be told at a later time).
But the bad decisions made on that night are overshadowed, perhaps, by the overall walk away from mainstream beer into an exclusive craft beer diet (I also did not drink an ounce of soda/pop on the trip ... a first for me).
Where better than Portland, Oregon, and a couple other Oregon towns, to stay on a The Path of good beer. On my first day in Portland, Phil and his fiancee and I went to the Hopworks Urban Brewery for a delicious pizza a couple of pints. My first choice was my first craft crush: IPA. Among the three of us, we sampled about five different offerings from HUB, and all were very nice.
HUB's claim to fame, besides the good beer they produce, is that it is an organic and sustainable operation, concepts that fit in perfectly in Portland. The place was busy on an early-vacation-period weeknight, with a 30 minute wait for tables in the dining room. Over in the bar, though, you can seat yourself if you find a table. Phil's fiancee, Julia, managed to score a table after a successful bout of hovering near a guy who looked to be almost done (he had two growler's full of delicious-looking beer).
We tapped in to the growler scene ourselves down Interstate 84 in Pendleton. My mother recently moved from 10 minutes out of town to a loft overlooking downtown. Imagine a loft, then think bigger. The cascading space features high ceilings with vents snaking across them, gaping windows looking out on a snow-covered main street, and a loft-within-the-loft to break up the vast real estate spanning from the kitchen to the eastern wall.
And to top off the beautiful surroundings, the apartment sits a few minutes away from the freshly opened (well, fresh as in it opened in 2010) Prodigal Son Brewery and Pub, at present Pendleton's only craft brewery (bar chat revealed rumors of a possible brewery in the works, though noting is official). The large seating area, though rarely full when we visited, has a very homey ambiance, and we felt very comfortable sitting down on chairs and couches around what we might call a coffee table if it wasn't in a brewpub.
In all we made three visits here, plus one growler fill for the road (the road back to the apartment, not the one back to Portland -- I haven't totally forgotten Oregon liquor laws).
I had a short fling with their IPA, boldly declaring it my favorite IPA of the trip so far, though this was later retracted when I met a Stone Ruination IPA at a bottle shop in Portland.
Prodigal Son is picking up steam as their beers are making the trip to Portland-area tap houses and getting noticed in the amid the crowded craft scene in Oregon.
My eventual favorite of the bunch, the Bruce/Lee Porter, was recently honored with the "Satori Award" for 2010 on an Oregon beer blog.
Here, I went directly for the tasting tray, which featured eight beers (seven by Flat Tail and one guest beer from Ninkasi of Eugune). I found the line-up very enjoyable, and ended up picking the Amber as my favorite owing to its wonderful balance.
One brewpub per town was not the end of my craft beer experience in Oregon. Even trips to the supermarket feature a wide selection of craft beer (convenience stores, too, stock a few varieties beyond Bud Light).
For an even larger selection, I made two trips to Belmont Station, a bottle shop with a tap room attached. Being a Japan beer blogger, I inquired about what Japanese beer they had available or have had in the past. No sign or memory of Ise Kadoya, though I believe it's available in another shop in town. Also nothing from Baird, though they guy at the register said they used to have it. He said it didn't sell very well. This was a little surprising, so I asked if he had any idea why. He did not. My guess could be that if people are looking for a beer from Japan, they want something that screams "JAPAN" - and perhaps the Western name isn't Japanesey enough. Or something. I could be way off. For whatever reason, only a small selection of Hitachino Nest shares space with Asashi Super Dry in the Japan section of the "other" category in the world beer area.
Now, it's back to a rotation of Yona Yona, Ise Kadoya, and whatever else I can get my hands on without dropping too much cash.
Today, it shall be exactly that at a sukiyaki dinner. We got six Yona Yonas and a host of Ise Kadoya options, ranging from the standard pale and brown ales to a seasonal maple cinnamon offering.
I'll return later with a post looking ahead to the new year, which may reveal a bold New Year's resolution that will probably be impossible to keep. Cheers!
Labels:
Baird Brewing,
Biyagura,
Ise Kadoya,
Oregon,
Portland,
travel,
world beer
Monday, November 29, 2010
A welcome back with a WiezenBock
I admit that it has been harder than I had imagined to make the time and muster the effort to keep this blog going at a serious level.One of my problems has been that I don't get out much ... that is, out of Mie. Another angle for the blog I had tried out was scanning and summarizing Japan beer news from around the internet, but I didn't exactly find a grove there either.
That said, I do very fortunately live a one-minute walk away from Ise Kadoya's brewpub. I just made that one-minute trek and picked up what they call the "Weizen Bock." Clearly a seasonal, a shadow of Santa filling a stocking with a beer, in front of a Christmas tree, adorns the label.
It's taste is pleasing, reminding me of winter seasonals back home. That is, it goes down easy but doesn't exactly hook me for a long-term commitment.
For the beer reviewer types, this entry from 2007 seems about right for the 2010 batch.
Stand by, as another seasonal Ise Kadoya offering currently resides in my fridge.
As for the blog as a whole ... I cannot make any promises. When I find a new seasonal at Ise Kadoya, I'll be sure to give it a try. And when I travel, I'll be sure to take in material to post. Otherwise, I'm going to have to think about what direction to take the blog.
Regardless, happy drinking!
Tuesday, September 14, 2010
Ise Kadoya "Biyagura" suspends its Beer Day special

The news came from Midori, a hard-drinking hair dresser who has been a frequent participant at Ise Kadoya's all-you-can-drink specials. September, she said, would be the last month featuring the special until Spring (or, perhaps the last one ever ... more below).
Every since I arrived in Ise, a little more than three years ago, this special has been running. Two Wednesday's a month, the brewpub would bring in about three guest beers from microbreweries all over Japan, complementing the slate of beers made in-house, including some interesting seasonal offerings. (The roster was always rounded out with a two mass-market offerings to appease stubborn drinkers who think they know what they like.)
The result was a colorful, half-sheet of paper, describing 10 beers available that night. For 60 minutes, you were free to drink as much as you could for only 1,000 yen (until a recent price jump -- more on that below). If you didn't get enough, a second hour comes for just 900 yen.
The offerings weren't always good. Let's face it -- raft beer among the prefectures is a hit-and-miss game. But with three guest beers each time, there's was almost always something to like. But in the event of a strikeout, you could always rely on Ise Kadoya's own fabulous staple brews: The Brown Ale, Stout, Pale Ale and Shinto Beer. In all, it was a great deal, guaranteed to provide you with good beer.
The first sign that something was amiss came two months ago, when the price went from 1,000 yen for the first hour to 1,500 yen. Although this price hike made sense to me, I feared the deeper meaning -- the special was losing money. Sure enough, a few weeks ago the Japanese website announced the special's "vacation."
What's to blame? Or who? An easy potential target can be found in the mirror. I would usually eat dinner at home and then head to the pub for the nomihoudai a bit later. A few other friends would do the same, so we didn't order food while we drank quite a lot of beer. Did customers like us hurt the bottom line? Seems like it could easily be a factor.
But what else? Has it recently, for whatever reason, become more expensive to purchase and order the guest beer for delivery? I truly have no idea on this one.
Perhaps, also, the special still IS making money ... but barely ... making it an easy target to get the ax.
Whatever the case, it appears that they're going to use the time after this week's final installment to ponder what can be done, if anything, to make the special workable. While the original announcement said the break would last until spring, a more recent post on the Japanese site says something along the lines of "this COULD be the last one ever!"
If they do, how could they make it work? I have some ideas of my own:
Jack the Price
The original 1,000-yen hour was pretty crazy. I wouldn't have flinched the first time if I had found a 2,000 yen price tag. And I won't flinch next spring if they bring back the special with a new price/time structure. How about 2,000 yen (or more?) for 90 minutes? Sometimes an hour feels rushed if it's busy at the bar. And sometimes two hours is a bit much. Maybe 3,000 90 minutes, plus 1,000 for an extra 60? Basically, crunch the numbers and try it out. It just might work.
Map to Mini-Stop
Instead of offering Suntory's The Premium Malts and an Ebisu, point the stubborn types to the convenience store, where they can drink as much Standard Swill as they'd like. An award-winning brewery is no place for beer you can get ANYWHERE ELSE. Practically, this would cut back on customers who just come for a cheap hour of Premium Malts. Idealistically, it would force weary friends of beer-lovers to actually try something new. Or am I way off here?
Well, my ideas have run out for the moment. But surely there are more.
Whatever the case, I hope the special comes back. Being in rural Mie means that I don't have easy access to a wide variety of Japanese craft beers. This event has let me, and others, try all kinds of stuff, be it Baird, Shiga Kogen, or any myriad small breweries all over Japan.
Notes:
-Any visitors to Ise-shi should certainly pop in to Biyagura, just a 20-minute walk or a 5-minute cab ride from Ise-she station. A 2-hour all-you-can-drink, for less than 2,000 yen, remains on the regular menu. Biyagura is closed Wednesdays, except for the soon-t0-be-suspended beer nights. Try the famous mochi across the street ... from the same company, it's history is much longer than the beer's.
-I will try to snag an interview with somebody at Ise Kadoya about the suspended beer nights. Stay tuned for that.
Wednesday, July 28, 2010
The Japan Beer Times summer edition hits beer shelves everywhere
With summer comes the third issue of The Japan Beer Times, the bilingual (and free) quarterly magazine about craft beer in Japan.I popped in to Ise Kadoya's Biyagura after work today to pick up a few copies. Ise Kadoya itself is featured in this issue, along with a brief eyes-on-the-ground report from myself on the Wednesday nomihoudai specials.
I just got done reading through the whole issue. It's great to see such a magazine exist, and it's also nice that content is presented in English and Japanese. Besides the Ise Kadoya feature, you'll find, among other things, a write-up on Helios of Okinawa.
The summer issue is not yet online, but perhaps your local craft brewpub has the hard copies in stock. Go for a drink, leave with a magazine.
Labels:
Biyagura,
Ise Kadoya,
nomihoudai,
The Japan Beer Times
Which Ise Kadoya beer would you stock in your shop?
If you were running a wine shop in an Oregon college town, and you were in the process of expanding to craft/world beers, which of Ise Kadoya's export offerings would you add to your line-up?
This is the question faced by my stepmother and father. She runs the wine shop full time, while my father helps out when he's not occupied by his main job.
On his recent trip to Japan, I took my dad to Ise Kadoya's Biyagura and the Great Japan Beer Festival in Osaka. All of that drinking, we decided, was marketing research.
Right.
But really, my dad e-mailed this morning asking which Ise Kadoya beer they should stock. Not an easy question.
Here is the lineup available from their U.S. distributor, Shleton Brothers:
Triple Hop Ale
Presently on tap at Biyagura, this seasonal is very nice. Oregon craft beer types tend to go for the hoppy brews, and the "triple" label might attract curious consumers.
Brown Ale
As a regular tap at Biyagura, the Brown Ale has become one of my favorites from Ise Kadoya. It would serve as a fine representative of Ise Kadoya's quality, but does it lack a certain flash?
Genmai Ale
Another seasonal recently on tap at Biyagura, the Genmai Ale is a unique offering. Probably a good one to have on stock for a store boasting a huge beer selection, but not a must-have for a wine shop expanding to craft/world beer.
IPA
Oregonains love their IPA. And college students, be they hop-heads or not, like the higher alcohol content. Splash the 7 percent on promotional literature and perhaps some recently anointed legal drinkers will be drawn in. Plus, it's a tasty brew (although I have not had a sip for months upon months).
Pale Ale
This is another very nice regular offering from Ise Kadoya. I tend toward the Brown in a head-to-head but the Pale can be a very nice somewhat lighter experience.
Scotch Ale
Never tried this or seen it. Anyone?
Stout
Another regular offering, the Stout is pretty tasty. But there's no way it could gain a following in the land of Deschutes Black Butte Porter.
So after all that, I'm still torn between the IPA and the Brown Ale, with the Triple Hop in the mix for good measure. Where do you stand? Help stock the shelves with the right choice!
This is the question faced by my stepmother and father. She runs the wine shop full time, while my father helps out when he's not occupied by his main job.
On his recent trip to Japan, I took my dad to Ise Kadoya's Biyagura and the Great Japan Beer Festival in Osaka. All of that drinking, we decided, was marketing research.
Right.
But really, my dad e-mailed this morning asking which Ise Kadoya beer they should stock. Not an easy question.
Here is the lineup available from their U.S. distributor, Shleton Brothers:
Triple Hop Ale
Presently on tap at Biyagura, this seasonal is very nice. Oregon craft beer types tend to go for the hoppy brews, and the "triple" label might attract curious consumers.
Brown Ale
As a regular tap at Biyagura, the Brown Ale has become one of my favorites from Ise Kadoya. It would serve as a fine representative of Ise Kadoya's quality, but does it lack a certain flash?
Genmai Ale
Another seasonal recently on tap at Biyagura, the Genmai Ale is a unique offering. Probably a good one to have on stock for a store boasting a huge beer selection, but not a must-have for a wine shop expanding to craft/world beer.
IPA
Oregonains love their IPA. And college students, be they hop-heads or not, like the higher alcohol content. Splash the 7 percent on promotional literature and perhaps some recently anointed legal drinkers will be drawn in. Plus, it's a tasty brew (although I have not had a sip for months upon months).
Pale Ale
This is another very nice regular offering from Ise Kadoya. I tend toward the Brown in a head-to-head but the Pale can be a very nice somewhat lighter experience.
Scotch Ale
Never tried this or seen it. Anyone?
Stout
Another regular offering, the Stout is pretty tasty. But there's no way it could gain a following in the land of Deschutes Black Butte Porter.
So after all that, I'm still torn between the IPA and the Brown Ale, with the Triple Hop in the mix for good measure. Where do you stand? Help stock the shelves with the right choice!
Thursday, July 8, 2010
Price Check
I just called and confirmed our (large looking) group reservation for the Ise Kadoya nomihoudai next week, and learned that they've upped the one-hour price to 1,500 yen. Still a very good deal, and it also appears that a second hour is still only 900 yen. I'll try to confirm that next week when I slide into hour two with a hour-drunk-confidence that I'll be fine at work on Thursday.
So to be clear, it's 1,500 yen for one hour of unlimited drinking, choosing from Ise Kadoya's four main offerings, plus a rotating roster of guest beers from around Japan. Can't beat this deal.
So to be clear, it's 1,500 yen for one hour of unlimited drinking, choosing from Ise Kadoya's four main offerings, plus a rotating roster of guest beers from around Japan. Can't beat this deal.
Thursday, June 17, 2010
Ise Kadoya's nomihoudai night
If it seems like I write about Ise Kadoya a lot -- more than any other topic so far -- that's because their brewpub is a one minute walk from my front door.This company represents my first contact with Japanese craft beer. And thankfully, twice a month, they bring in guest beers that share space on a special all-you-can-drink menu.
First, to appease wary locals afraid to try new things, the menu always features Suntory's The Premium Malts and an Ebisu. Other staples are Ise Kadoya's four main brews: Shinto Beer, Brown Ale, Stout, and Pale Ale. Occasionally, as with last night, one spot is given to an Ise Kadoya seasonal. This month it has been their Imperial Wheat Ale, which is a bit too light and sweet for my taste.
That leaves three slots for guest beers.
I usually start with a glass of the most suspicious entry. Last night this was a Grapefruit Ale from Chiba's Harvest Moon. Nothing to sing about here. The tasting notes point out that it is "easy to drink," code for "beer for people who don't like beer." Let's move along.
Next, from what the sheet lists as a company called Preston Ale, came a very nice pale ale. While good, it didn't stand up to a side-by-side battle with Ise Kadoya's new pale ale, which had a fuller flavor and more bitterness.
The third guest beer did not disappoint. We were able to gleam that it came from Nagano, but we couldn't read the kanji listing the company name. I asked at the bar, and upon hearing Shiga Kogen I was excited. The entry was their Wheat Ale, which we decided was smooth and bitter. Listed as an American style ale, it brought back feelings of nostalgia for the taps back in Portland.
And with that, the special beer menu is complete. With any remaining nomihoudai time, you can head back to the bar to grab a glass or two of your favorites. I had a Shiga Kogen Wheat Ale and an Ise Kadoya (new) Pale Ale to round out the evening.
A month will pass before the next round of Ise Kadoya events. If you ever find yourself in Ise on the second or third Wednesday of any given month, hit me up -- or simply show up at Biyagura -- and let's have a few drinks.
Tuesday, June 15, 2010
Cloudy Recollection
Rainy season has begun, announced here in Mie by a steady cloud cover since Sunday and then confirmed by the official, seemingly unnecessary, declaration by the government weather bureau.
I'm sure some brewers have already thought of the idea of a "Rainy Season Ale" or something along those lines, but regardless of names, the muggy, wet weeks to come will certainly be aided by a few good beers.
On Wednesday, at Ise Kadoya's nomihoudai night, I sampled a few beers from around Japan. Unfortunately I sampled a few too many and left without the menu which has details about the guest beers. But I do recall that there was a decent brown ale from Tochigi on the guest list.
The event returns this week, but I am not sure now if I will make it. If I do I will shoot for a more documentary approach (in contrast to last week's marathon two-hour get-fuzzy-based approach).
Meanwhile, the next several weeks will see trips to Kyoto/Osaka and perhaps even Tokyo. I hope to include some beer stops while traveling around and will include any findings here. Recommendations are welcome, but I'll also surely tap the Beer in Japan iPhone app.
In the last several months, I have hit the bars a bit too much and I have been feeling it in the wallet. I am officially going on a bar hiatus, with and important exception: bars serving craft beer are acceptable. It's a mixed blessing that such bars are hard to come by down here in rural Mie. But hopefully with some savings recouped from taking it easy on the regular stuff, I can travel and try out some good stuff.
More to come, hopefully this weekend, as I aim for my first trip out of Mie since April.
I'm sure some brewers have already thought of the idea of a "Rainy Season Ale" or something along those lines, but regardless of names, the muggy, wet weeks to come will certainly be aided by a few good beers.
On Wednesday, at Ise Kadoya's nomihoudai night, I sampled a few beers from around Japan. Unfortunately I sampled a few too many and left without the menu which has details about the guest beers. But I do recall that there was a decent brown ale from Tochigi on the guest list.
The event returns this week, but I am not sure now if I will make it. If I do I will shoot for a more documentary approach (in contrast to last week's marathon two-hour get-fuzzy-based approach).
Meanwhile, the next several weeks will see trips to Kyoto/Osaka and perhaps even Tokyo. I hope to include some beer stops while traveling around and will include any findings here. Recommendations are welcome, but I'll also surely tap the Beer in Japan iPhone app.
In the last several months, I have hit the bars a bit too much and I have been feeling it in the wallet. I am officially going on a bar hiatus, with and important exception: bars serving craft beer are acceptable. It's a mixed blessing that such bars are hard to come by down here in rural Mie. But hopefully with some savings recouped from taking it easy on the regular stuff, I can travel and try out some good stuff.
More to come, hopefully this weekend, as I aim for my first trip out of Mie since April.
Friday, May 28, 2010
Fighting for the good stuff
She had picked me up in the parking lot of Ise Kadoya's brewpub, Biyagura, where I had just bought two bottles of their limited release Common Beer to take to the party.
After hearing what I had bought, she immediately asked if I had ever tried locally-made beer.
"Well, yes, every time we go for the all-you-can-drink at Biyagura, it's local beer made by Ise Kadoya and other brewers."
Local beer, she surmised, is "mazui," Japanese for gross or bad-tasting.
Disturbed, I tried to explain that among the many kinds of beers made by hundreds of local breweries all over Japan, of course there were hits and misses. Most of Ise Kadoya's stuff, I said, was actually pretty good. And there is good stuff all over the country.
It didn't register. She likes Asahi Super Dry. That's beer. The local stuff, ji-beer, doesn't rate.
Her feelings on craft beer are frighteningly common here in Japan. And it's that prevailing thought-process that has inspired me to start this blog.
Further inspiration goes to the guys from Good Beer and Country Boys. When I found that blog upon arriving in Japan, I started to get excited about local beer and made it my mission to scout for the good stuff whenever I was traveling. I am not trying to copy what they were/are doing (now from back in the states), but the underlying theme is the same.
That is: I want to find and highlight good beer here in Japan, telling the stories of those who make it, enjoy it and promote it. Meanwhile, I want to celebrate the culture and lifestyle of good beer here and around the world.
I face certain limitations, be it imperfect Japanese and a paltry travel budget. But when I do get out and about, I will be on the hunt for ji-beer. Meanwhile, from home here in Mie, I will do what I can ... like converting skeptical locals who think the good stuff is bad.
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